I am an author, journalist and communications specialist. I am interested in wellbeing, especially in working life, which is why I have also studied service design and human resource management.
I work as a journalist and do content and video production, newsletters, social media production and web communications, and I teach writing courses.
Invite me to speak and give lectures.
Contact: johanna.frondelius@gmail.com
I am an author who writes everything from non-fiction, song lyrics and children’s books to novels. Mokaamalla menestykseen was published in 2021, New York – Maailman paras shithole city came out in 2022 and Feminismiä ihan kaikille in 2023. Kansankodin suomalaiset naiset was published in autumn 2024, and Luokkaretki is coming in 2026/2027.
Coming in 2026/2027
The Finnish class society has not disappeared anywhere, even though its existence has been downplayed for decades. This book aims to show how social classes still shape Finns’ everyday lives, working life, education and identity. Class consciousness is the key to a fairer society.
2024 Aviador Publishing
People have migrated from Finland to Sweden in several waves. The book tells, among others, the stories of the first female police officer in the north, an Olympic athlete, a Finnish language activist, a child of a multicultural family, a Sweden-Finnish tango musician, a dancer and a well-known Swedish feminist in their own words.
Order Kansankodin suomalaiset naiset
2023 Minerva/Docendo Publishing
There are many – often mistaken – perceptions of feminism. The book provides a broad introduction to the fundamentals of feminism and helps readers understand the debate around it.
2022 Avain Publishing
In 2020–2021 a lot happens in New York: a badly managed pandemic, Black Lives Matter, the elections and Trump’s antics. The atmosphere is strange. People fear the present and are anxious about the future.
2021 Avain Publishing
You may have been just going through the motions of life, listening too much to others and fearing failure. The book explores change through expert interviews and the stories of people who have found their own path. It also considers what a better working life should be like and what we should demand from our work.
I write articles for magazines and the web and make radio stories. Columns, news stories, reportages, case articles, profiles and many other types of stories are handled quickly and professionally.
My stories have been published in the print, online and audio media of Otava Media, Sunnuntaisuomalainen, Sanoma, Lännen Media, Voima, Maailman Kuvalehti, A-lehdet, Fokus Media, STT, SOS Children’s Villages, Yle and many organisations, among others.
Reportage for Sunnuntaisuomalainen from Italy, where more than 3,000 wolves live alongside people.
Profile for Sunnuntaisuomalainen of Kurdish activist Rojin Birzoi, who speaks out on honour-based violence.
Feminist on Call column for the Martat magazine on equality and the right to be seen.
Story for Voima on the eutrophied Archipelago Sea and ways to save it.
Story for Sunnuntaisuomalainen on a farmer who sells his harvest directly to consumers in advance.
Travel story for Me Naiset on Lisbon and day trips to Cascais, Sintra and Cabo da Roca.
Reportage for Me Naiset on Portuguese dog shelters and dog adoption.
Reportage for Maailman Kuvalehti on art workshops for young people in a Lisbon suburb.
Feminist on Call column for Martat on violence against women.
Photo: Finnish Heritage Agency, History Collection, CC BY 4.0
Story for the Martat online magazine on Lucina Hagman’s legacy in feminism today.
Travel story for Me Naiset on Chiang Mai in northern Thailand.
Story for Sunnuntaisuomalainen on a woman who stays childless because of climate change.
News analysis for Suomen Kuvalehti on the protests in the United States.
Travel story for ERÄ magazine on the Catskill Mountains in New York State.
Opinion piece for Lännen Media on New York silenced by the pandemic in spring 2020.
Article for Voima on how the United States is learning from Norway’s prisons.
Radio story for Yle’s Moniääninen Eurooppa series on American climate activists.
Story for Sanoma on the fear of failure and why making mistakes pays off.
Story for STT on insomnia, which affects one in five Finns.
Case article for Web-ostajan opas on the City of Jyväskylä’s website redesign.
I have been involved in several projects as an expert, writer, producer and storyteller.
My roles: Planning, story & script writing and game design
Game On! is a European cooperation project financed under the Creative Europe program. It brings together 4 partners from 4 EU countries (Finland, Italy, the Netherlands and Greece) with the aim of bringing gamification in cultural processes, with a specific focus on developing new digital educational products dedicated to childhood.
Game On!, Minecraft-based culture game intends to act as a forerunner in the dissemination of a new model for children’s education in humanities, based on greater contamination between digital products and ‘traditional’ educational programs.
My roles: Planning, storytelling
Luova Lämpiö is a Business Finland funded co-research project. It sets out to develop a new model for forming and facilitating non-typical, novel collaborations and partnerships that engage freshly graduated creative sector talents and experienced creative professionals who do not traditionally collaborate with businesses in developing innovative solutions to cross-sector business challenges.
